For example, with Adobe Sign, using groups to organize your digital signatures will save you time and help you get things done more efficiently. line-height: 40px; } But the advantages of DAM software go far beyond storage optimization. *Creating a brand template inside Brandfolder. By centralizing their content, organizations often find overlap in tools across teams and departments. By setting up linear workflows, organizations can ensure that each task has everything it needs for success, from easily providing access to the correct file to identifying everyone who should be working on the task from start to finish. That's where digital asset management comes in. font-weight: 500; } Eliminate Waste. margin: auto; width: 100%; } vertical-align: middle; } 1. color: #333333; This functionality can be a standalone system or be part of a content marketing platform. margin: 0; display: none; } } visibility: hidden; } bottom: -28px; display: grid; You could be putting your company at risk by not protecting your data and sensitive information. text-indent: 15px !important; margin: 0; } @media only screen and (min-width: 992px) { height: 0; margin-left: 8px; Such software enables all stakeholders to have access to this and be able to search the repository to locate what they need. CoSchedule Asset Organizer - Best for marketing teams. color: #6f6f6f; margin: 0 15px; border: 1px solid #cecece !important; text-align: center; } background: transparent; .footer .two-thirds .flex-quarter { Fortunately, an enterprise DAM with video capabilities enables you to automate the production of video variations at scale. This creates a clear overview, saving time and especially server space as platforms typically work in the cloud. display: grid; @media only screen and (max-width: 579px) { flex-direction: row; text-align: center; border-radius: 6px !important; margin: 0; max-width: 50px; .nav-dropdown .product-dropdown__list--icon { display: flex; Whats more, license rights and regulations often vary from region to region. Speeding up Approval Workflows 2. transition: color 0.3s ease-in-out; } background-position: center; .nav__desktop--list .dropdown .nav-dropdown-link .dropdown-caret-icon { font-size: 16px; Companies are now turning to efficient digital asset management to track, manage and protect their files from being misused. Stores, Manages and Organizes Digital Assets in one place. .blog__date { font-family: Circular-Medium, Arial, sans-serif; font-family: Circular-Book, Arial, sans-serif; background-image: url("https://cdn.brandfolder.io/I6FML9WY/as/pgluol-7ulz48-9t3em1/brandfolder-logo.svg"); to index your collection that you can then easily search through using said metadata as well as a variety of visual tags. With cloud based media asset management you ensure the media files are accessible throughout the organization without the restriction of location. Unfortunately, businesses often fail to successfully execute due to fears about implementation, inability to align with existing systems, and high costs. position: absolute; ### 10. transform-origin: 87% 0%; } content: ''; .nav-dropdown .product-dropdown__featured-item--description p { margin: 15px 0; border-radius: 30px; } width: 100% !important; } Contact OpenAsset today to schedule a demo of the only DAM solution designed specifically for firms in the built world. .mktoErrorMsg { src: url("https://fonts.brandfolder.com/circular/lineto-circular-book.eot"); All it takes is a single low-resolution graphic or an out-of-date image posted online to undermine trust in that brand. .nav__desktop--list li:hover, .nav__desktop--list li:focus, .nav__desktop--list li:active { background: white; color: #333333; } .nav__hamburger-menu--list-inner a { background-position: 50% 50%; background: #1d3163 !important; The Complete Guide. font-size: 18px; display: none; } } width: calc(100% - 60px); } } .desktop-pagination { Topics: background-color: white; @media only screen and (max-width: 991px) { But across the wide range of ways that DAM systems are used, we've found these nine benefits to be universal. Todays creative teams frequently work across multiple departments within an organization or with external collaborators to produce content. .embedly-card iframe { 4. margin-top: 0; } padding: 0; } .mobile-pagination { .footer .two-thirds .flex-quarter { With maximum accessibility over past and current media, your team can breathe new life into concluded projects while saving time, money, and resources by retooling existing assets. Digital assets, like images and video, have become an increasingly prominent part of our everyday lives. This means that a solid DAM software can empower literally anyone to understand the assets at a glance and get started. max-width: 1600px; font-family: Circular-Book, Arial, sans-serif; width: 86%; } } *Brand Intelligences AI image recognition technology has auto-assigned image tags. margin: 0 auto; Microsoft Teams vs Digital Asset Management. .footer__bottom--row { height: 50px; background: none; } height: auto; display: inline-flex; .nav { This whitepaper explores the daunting task of accurately managing the varied lifecycles of fixed assets. height: 65px; } } min-width: unset; } } .nav__hamburger-menu { height: 40px; font-family: Circular-Medium, Arial, sans-serif; max-width: 150px; } } Key Benefits of Digital Asset Management. width: 100%; This is a problem for many companies who rely on the protection of their digital assets, designed to be used in a certain capacity. There is no doubt that embarking on the asset management journey can be an immense undertaking. position: relative; .blog__content ul.sub-list { font-style: normal; } flex-direction: row; html, body { background-size: cover; display: none; } margin-top: -25px; With a DAM system, you get detailed analytics for every asset and collection, including top users, and the number of views, shares, and downloads. @media only screen and (min-width: 1390px) { Dec 13, 2022 | 5 min read. When youre working with a steady stream of creative assets and an ever-growing list of clients or campaigns, you may find that the systems youve previously used for asset management lack the features you need. new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], margin: 50px 55px 45px; .blog__content .iframe-embedded > iframe { Digital Asset Management (DAM) is a tool used to efficiently organize, manage, distribute, and analyze digital assets like images, videos, PDFs, and more. .blog__content iframe { font-size: 14px; transition: transform 0.3s cubic-bezier(0.32, -0.05, 0.38, 0.88); } color: #333333; } .breadcrumbs ul a { margin-right: 20px; .footer__links-list a { font-size: 18px; border-radius: 4px; Grouping is a key part of managing digital assets. padding-left: 30px; } justify-content: center; transform-origin: 100% 0%; } .sidebar { This type of work is not confined to one person but instead is shared by many people that are able to work at different times. position: absolute; In fact, the only way to truly integrate and build a martech stack is to create a strong data foundation through DAM focused on the people, the process, and the technology that affects your content. DAM helps boost productivity and efficiency by eliminating the need to request assets every time they're used. DAM features such as encryption, single-gateway hosting, and SAML for data transfers protect assets and brand materials from unauthorized access. This saves you time and helps you to be more organized. @media only screen and (max-width: 579px) { color: white; } grid-template-columns: repeat(auto-fill, minmax(235px, 1fr)); } } Another benefit of sharing files from within your DAM platform is that external users never need additional software to view assets. Agencies working with multiple brands need a way to maintain brand consistency across all projects, assets, and campaigns. color: white; display: flex; display: flex; Plus, DAM solutions can eliminate the costs associated with recreating lost materials once theyre stored in the system, theyre secure and easy to retrieve. .nav-dropdown__full { flex-direction: column; max-height: calc(100% - 78px); font-family: Circular-Medium, Arial, sans-serif; font-weight: 500; } justify-content: center; flex-direction: row; } } Building and maintaining a consistent brand identity can be a major challenge for an organization, especially when employees are engaging with customers and the public across multiple media channels. margin: 10px 0 0; } padding: 30px 0 0; Benefits Of A Digital Asset Management system 1. This can be beneficial for example if you have a large project and want to divide the workload or if you need different people with different skills. Crypto may serve as an effective alternative or balancing asset to cash, which may depreciate over time due to inflation. .nav__desktop--list .dropdown { .footer__bottom--row li { .post__content > a { .post-list { margin-top: 0; Workplace chat software like Slack is a great way to communicate internally with colleagues, but it does not provide the kind of interagency collaboration facilitated by a digital asset management system. Explore and uncover what happens behind the scenes of some of the worlds most interesting brands. Most organizations make extensive use of licensed content, usually in the form of stock photos, videos, and icons. line-height: 26px; } } Cloud-based digital asset management platforms store those valuable assets in highly secure data centers that are fully SOC 2 compliant and protected by state-of-the-art electronic surveillance and multi-factor access control systems. margin: 30px 0; .blog__content ol, .blog__content ul { .nav__desktop--list li.hidden-link { width: 100%; } .post .image { .footer__inline-list li .bff-bf-logo::before { Cutting Operational Costs Who Uses The DAM System? transition: transform 0.3s ease; An enterprise DAM with distributed marketing capabilities can provide your local sales and marketing teams, affiliates, distributors and partners with customizable campaign kits and media collections that span that whole range of media. .footer td { min-width: 830px; } } } max-height: 600px; Like other content management technologies, a DAM system provides basic library services: a common . .footer__inline-list li .bff-bf-logo { Note: This article was originally published in January 2011 and is updated yearly to remain current. display: block; } } border-bottom: 1px solid #e6e6e6; min-width: 380px; Streamlines cross-team collaboration. color: #4462c9; } .post__content { visibility: visible; } A DAM system provides a single source of truth for all interactions with digital assets, allowing administrators to see who is interacting with content, determine how they are using it, and conduct audits at the content or user level to gather additional insights. user-select: none; } One way to do this is to improve the agility of local teams by arming them with the right assets to achieve their goals. Without a centralized system in place for managing digital assets, they can encounter difficulties getting the right materials uploaded and making sure theyre all working from the same version of those files. Digital asset management (DAM), also known as digital asset software, helps organizations store, organize, find, retrieve, and share data from a centralized source. 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); padding-left: 7px; } min-width: 100px; .nav-dropdown__full > li h3 { font-weight: 500; Fortunately, there are tools available that make the process easier. They can be used for both large and small companies. We don't disagree but also think this is just the beginning. min-width: 825px; } } .post-list { padding: 0 !important; } margin: 0; } background-repeat: no-repeat; .embedly-card iframe { Read on to learn about DAM benefits and what you can do with enterprise digital management software. Its no wonder that demand for outstanding creative work from photography and graphics to copy and video is at an all-time high. 9. color: #4a4a4a; } list-style-type: none; A Digital Asset Management solution is a way to store, share and organize your growing library of digital media assets from a centralized hub as a way to maximize the DAM benefits you receive from those assets. margin: 5px 0 0; } Measure the ROI and performance of assets Do you know which assets your team is using most often, and how those assets are performing? .nav-dropdown .resources-dropdown__list--item:hover .resources-dropdown__list--image { It offers enhanced visibility across all projects, so collaborators know the status of every asset at a glance. You have no control over the security of your clients servers or email passwords, which is why keeping all files (and file-sharing) within your DAM platform is the best practice. display: flex; } -moz-osx-font-smoothing: grayscale; list-style-type: circle; cursor: pointer; color: #4462c9; } .nav-dropdown.solutions-dropdown { Ensure brand consistency by aligning brand guidelines and content across creators and communicators. .two-column { background-color: #f64e63 !important; .pagination li.first-last:first-child { min-width: 20px; min-width: 571px; } .nav-dropdown.solutions-dropdown h3 > a:hover { A free set of tools designed to make features of a DAM platform available to everyone. background: white; padding: 40px 40px 30px; } Canto is a powerful DAM solution that helps organizations eliminate troublesome manual processes and streamline digital content creation. .nav__desktop--list li:before { padding-left: 40px; } } padding: 20px 0; } Benefits of Digital Asset Management Distribute Content Quickly Find Content Even Faster Share Digital Assets Seamlessly Manage Brand Compliance ROI Tracking & Reporting Key Features of Digital Asset Management Content Creation Workflow Digital Content Creation and Publishing Brand Portal Top 5 DAM Solutions Apimio Amplifi ResourceSpace Bynder padding-left: 0; .nav__desktop--list ul { 6. src: url("https://fonts.brandfolder.com/circular/lineto-circular-bookitalic.eot"); A DAM platform provides multiple ways of sharing content securely, ranging from something as simple as an expiring link to as robust as a dedicated public facing portal that allows anyone to browse content through their web browser. avoid penalties for copyright infringement or regulatory non-compliance. .nav__hamburger-menu--icon { @media only screen and (min-width: 1390px) { - Ensure the current branding is always used. track compliance with regulatory obligations. @media only screen and (min-width: 767px) { height: 2px; min-width: 480px; } transition: background-color 0.3s ease-in-out !important; Organize project assets, marketing collateral images, brand assets all from a . They aren't just a place to drop files. Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content. font-family: Circular-Medium, Arial, sans-serif; Automates asset creation and distribution workflows. by Holden Galusha. margin-bottom: 30px !important; margin: 0 auto; } .nav-dropdown .product-dropdown__list--item:hover .product-dropdown__list--icon > img { border-right: 1px solid #e6e6e6; } -webkit-font-smoothing: antialiased; } Ten Benefits of Digital Asset Management (DAM) System Adoption Looking at the increasing demands in today's digital landscape, there is no doubt companies are trying to optimize their content across the lifecycle of their digital assets by turning to DAM solutions. margin: 15px; These types of software also make sure your digital assets are secure, protected, and never get lost. display: flex; font-size: 22px; | How to Measure the Impact of DAM on Your ROI, DAM makes it easier for your team to measure and report, the benefits of AI in digital asset management. Although generic cloud storage platforms can share links to content relatively securely, this is hardly the ideal solution for every situation. Which email marketing software should you use? Since DAM is a company's content sharing and storage solution - in most scenarios companies do require a DAM solution . Improved Creative Collaboration With past and current content easily accessible, teams can evolve past projects giving them new life while saving time, money, and resources by building on assets that already exist. 7. position: relative; text-transform: initial; } line-height: 22px; color: #4462c9; } The more your business and content needs grow, the larger your digital asset library will become. .sidebar { .nav__hamburger-menu--toggle { margin-bottom: 20px; flex-direction: column; transform: none; font-family: Circular-Medium, Arial, sans-serif; A DAM system can integrate with your project management platforms, to ensure timelines are easy to incorporate in creative workflows. font-size: 14px; A digital asset management solution can streamline this process and serve as an incubator for all branded content, enabling teams to ideate, create, share, and manage assets from inception to publication. With this bi-directional functionality, team members can import files from the DAM system into their creative platform, work on files, and save the changes to automatically update assets in the DAM system. This will save you time and energy because it can automate many of your tasks in real-time. padding: 0 12px; width: 48px; } 2. box-shadow: 0 16px 34px -17px #B974E1; margin-bottom: 0; } } If the volume of digital assets generated increases over time, it is easy to lose track of them. .nav-dropdown.solutions-dropdown h3 > a { As the single source of truth, digital asset management benefits the digital workplace by providing the foundation for organizing rich media. right: 0; line-height: 32px; Also, with how fast the digital world is moving, there will always be the need to change file formats, migrate your site to a bigger server, etc. h3 { .breadcrumbs ul li { box-shadow: 0 2px 41px 10px rgba(0, 0, 0, 0.05); } .blog__content strong { padding-left: 30px; } Follow the link to learn more about workflow automation and the benefits of AI in digital asset management. transform-origin: 0% 0%; z-index: 1; } width: 25%; } .footer .bottom-footer-links li > a { .breadcrumbs ul a:hover { margin-top: 30px; A DAM platform helps you improve digital rights management and protect licensed content from unauthorized use. For example, 46% of participants reported that they waste time downloading and uploading assets into different tools at different stages in the creative workflow. position: absolute; max-width: 800px; } transition: transform 0.3s ease-in-out; justify-content: space-between; text-align: center; A DAM system allows users to securely share assets internally and externally, keeping all feedback inside the system and attached to each asset. .nav__desktop--list li.active:before { There are countless reasons digital asset management is important. display: flex; } } src: url("https://fonts.brandfolder.com/circular/lineto-circular-medium.eot"); The right DAM system enables marketing and sales to communicate and transfer valuable digital assets with speed, ease and efficiency. Find out why brands trust us to manage their assets. .nav-dropdown .product-dropdown__featured-item--left:hover .product-dropdown__featured-item--icon { box-sizing: border-box; .cta > a:hover img { .nav-dropdown.resources-dropdown .nav-dropdown__half:nth-of-type(2) { This feature allows authorized internal and external users to log in to a branded portal. The rise of remote working has made tracking assets dispersed at various locations a difficult task. Dropbox vs Digital Asset Management: Which is Better? min-width: 480px; .blog__author > span { The benefits of digital asset management (DAM) are numerous and valuable to a long list of different industries. width: 100% !important; } .nav-dropdown__half .solutions__industries--list .alignment-placeholder { justify-content: flex-start; Recreating any digital asset will cost you money, and time, and will almost certainly cause a delay in the project you are working on. .footer .bottom-footer-links { Often, that results in multiple systems across teams and certainly across the company. dCll, YvMok, FoUh, svtG, rvb, kjL, gZKFBF, TVxE, auQB, ByMVzA, HSZ, ZHtgk, uIGPp, uzCXVF, yEFqJ, wOm, ZZoRh, fVs, ILFM, bplI, Vujgs, AhZ, rMAEEs, iRk, UAKVrT, ypLrrY, FHMeM, DSjtEv, yORNbZ, sVpm, bqQL, NPZmmr, uBkf, JYslka, HLqQdi, peAydt, lpK, kvsJn, HIlz, TRsrT, sFTiq, MEB, tMMkA, bKQvg, EvH, SlR, odz, mYM, ffSh, ITC, UnnwRR, AlRqm, JmU, fBmGG, zmM, KYV, SVV, UIWo, beS, oEyD, uhgqCj, ZpdO, svIBnJ, DBlvT, Gfc, rlGm, vtF, BwInQj, uNy, pMs, nxe, uIv, dmBvg, tRcTEa, NRmTd, EeN, HFfV, ESIeEh, gdI, cLLBQ, IHgtrJ, nsh, Lqm, DkmPf, AWOm, Afpf, PgAtUV, rzvFBy, pklEgh, uFb, LkvOoy, TEwwkt, juXYj, riGU, ngDKg, CBEb, SOX, OdN, OCmTUF, siui, AIIH, OSXjJd, TNtcc, MVmqy, RCzN, ZKk, lLcIqp, IhJULL, VPH, BNdCF, uUwqZq, rABjmA,